Monday, June 22, 2009

Sending Out Greeting Cards Boosts Business

According to recent national research from Hallmark Business Expressions, customers respond positively when businesses take the time to communicate with them on a personal level. In the survey, 66 percent of the consumers indicated business greeting cards sent to show appreciation for a purchase or referral makes them more likely to do future business with the sender.

This particular study was focused on the Thanksgiving Holiday, but the findings are applicable to year around. Here are the study’s findings.

1. Thanking customers is an easy way to boost business and customer loyalty. And giving goes a long way, too. A ccording to the survey, 75 percent of consumers are more likely to do business with the sender when the greeting card is coupled with a promotional offer. At Thanksgiving, businesses can extend discount offers as an expression of thanks to the most loyal customers. Or, in the true spirit of the holiday, to all customers. Reaching out on a personal level might be the key to increasing customer loyalty and turning a now-and-then customer into a regular one.

2. Sending customers Thanksgiving cards is an effective way to reach them before the hustle and bustle of the holiday season begins. While sending business greeting cards to customers is a proven, effective way to increase customer loyalty, only 44 percent of consumers surveyed said they receive thank you cards from businesses. Thanksgiving creates a natural reason for businesses to increase customer loyalty by reaching out to their customers. And since about 77 percent of consumers say they currently receive holiday cards from businesses, sending Thanksgiving cards also creates an opportunity to cut through the clutter and get their message into customers’ hands early.

3. Employees will appreciate a note of thanksgiving, too. Business owners should take time to thank their employees during this holiday, in addition to regular employee retention and recognition efforts throughout the year. Recognizing employees for a specific job well done or even a year of excellent work is key to motivating them and increasing employee retention. Recognition Professionals International (RPI) estimates the cost of replacing an employee is equal to 30 percent of that employee’s annual salary, so keeping trained, efficient employees on-staff is important for both morale and the company’s bottom line.

The benefits of sending cards for creating, maintaining and reconnecting connections between the business, customers and employees, too is obvious. The above study was focused on a “standard holiday” of Thanksgiving. Just think of how a business could distinguish itself if it was able to send out inexpensive cards year round.

1 comment:

rose martin said...

Very lovely sentiments expressed in this blog. I too like to send cards to friends and acquaintances and I find that they are much appreciated by their recipients.