Monday, December 21, 2009

Below is a nice essay about why don't businesses invest just a little in their customers and create raving fans. A card on a customer's birthday could create a person that directs thousands of dollars of new business to a company.

As I write this, all day long, it’s my birthday. I’ve gotten emails and tweets and Facebook wishes from friends. And I’m grateful to know they’re all thinking of me.

But what about the companies and products and services I have relationships with? Why aren’t they taking this perfect, regular, anticipated, ego-full chance to single me out from the crowd and make me think of them on my birthday? (Tactics aside…)

Why doesn’t iTunes send you a code for 1 free 99cent song on your birthday?

What if Dunkin Donuts gave you free coffee on your birthday, in a special birthday cup that people will notice (and remark on) when you walk in to the office?

Imagine if GoDaddy offered you, Birthday Girl, any 1 of these 10 available variations of your name, today only, for 1 year, free.

What if Twitter put a cupcake icon on your profile. lick and see a live list of everyone who said “Happy Birthday @neilhimself !” that day.

It’s not just about free stuff and attention from followers. It’s about a business making up their minds to have an ongoing relationship with you, to invent fun ways to delight you, and mostly about following through in a way you’ll tell your friends about.

Happy birthday.

Megan Casey is Editor in Chief of

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