Tuesday, January 12, 2010

A Birthday Card System

If you rely on greeting cards as a marketing tool for your business, you may already send out thank you cards and holiday cards on a regular basis. Have you ever thought of expanding your card marketing system by adding in birthday cards? People love to get cards around their birthdays, no matter who they’re from, and you can easily add in little birthday extras that will bring your clients back again and again. The key to sending birthday cards to all your clients, though, is to have a system set up to make it all easier.

birthday cards from my coworkers

First off, start by organizing your client’s birthdays. This is pretty easily done using some sort of contact manager. All you need is the client’s name, birthday, and address. An easy way to collect birthdays (besides simply asking for them) is to have a sign up sheet. It is always easier to get the birthday if you don’t ask for the year.

Once you have this set up, you need to get your card system ready. It will be easier for you if you just pick out one card format for each year and create a campaign for it, but if you want to make them a little more personal for special clients, you can always pick up smaller campaigns of more individualized cards. Set aside a little time to work on the birthday cards. Messages with a personalized font will always make a bigger impression. At the very least, you should include your own signature.

Then, simply set up your card system to send out cards in large groups on the first of the month or near the middle of the month. Over time, sending out greeting cards for birthdays will become automatic, and with the right system you can computerize it to do most of the work for you. Don’t forget to add new clients to your birthday card list as your business grows because all of your clients will very much appreciate being thought of around their birthdays.

For special clients include a gift.  A good card system will allow you to send gift cards and other gifts automatically with the cards.

Eventually, you’ll get a system down pat that works for you, and you’ll be able to send out birthday cards on time every month. This will keep your clients coming back for more, and it will help your business grow.

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